Drawing inspiration from the fishing fleet beaches in Hastings, I developed a type face incorporating quirks found in text on boats and fishing equipment. The letters were then plasma-cut to create branding irons. This allows the type to embrace the harsh environment its designed for. It means the typeface can be used to mark equipment used by the boats. It serves as a record of this fishing community’s personal typography and its unique letter forms. Branded polystyrene blocks using the developed typeface from Hastings. This method and materiel allows for resistance to weathering as well as the ability for the type to float as markers or buoys.
