Digital ad van, Westminster
Overview
National campaign highlighting to the government that disabled people and their families are running out of choices due to the rising cost of living. The campaign included disabled storytellers to root it in authenticity.
My role
Senior designer, out-of-home design, creative development, brand guardianship, accessibility adviser
Project impact
• 58,000 campaigners signed the open letter.
• 143 charities joined together to call for a social tariff consultation.
• Government banned the forced installation of prepayment meters for disabled people.
• The Cost of Breathing Crisis film won a Smiley Charity Film Award.
• The Cost of Breathing Crisis campaign reached over 10 million people with the message that life costs more if you’re disabled.
Animated email banner and social posts (L), printed campaign advert, South Western Railways (R)
Printed report
Video adshell, nationwide
Digital billboard, nationwide
Animated email banner
Cost of Breathing, video adshell