Overview
As a team leader, I directed the new branding concept and strategy for the 2025 Scope Awards to reflect Scope’s new brand. Accessibility and co-production are placed at the centre of the branding.
My role
Creative concept and strategy, creative direction, brand guardianship, accessibility adviser, co-production
Project impact
• New branding concept is approved and goes into production.
• Double the number of nominations compared to 2024 awards.
• Media partner (The Metro) and headline sponsor (Evri) partner with Scope at the awards.
• Accessible in-person and hybrid ceremony for over 250 guests celebrating nominees from 9 categories.
• Co-production championed throughout and a disabled artist and disabled composer work on the trophy and music.
Email banners (R), social media posts, live stream with British Sign Language interpreters and captions, poster (R)
2025 Scope Awards ceremony
Co-produced and accessible 2025 Scope Awards trophy Text side (L), Braille side (R)