Overview
As a lead designer on Scope’s brand refresh, my role was to amplify the truths and lives of all disabled people through the brand. Together with disabled people, we created a brand that creates connections, is openly curious and inspires action, while placing accessibility and lived experience at its centre.
My role
Senior designer, creative development, guidelines development, brand guardianship, accessibility adviser, creative strategy, e-learning content creator
Project impact
• Rebrand of a national charity.
• Accessibility considered at every step leading to a truly inclusive brand.
• Co-production ensures the brand is grounded in the ideas and values of disabled people.
• Brand launch, induction and training to over 350 staff and 4,500 volunteers.
• Branded template studio and brand e-learning launched.
• Don’t Hold Back brand spirit film won a Smiley Charity Film Award.
Brand hero photography
Accessible digital guidelines (L), Brand launch booklet (R)
Brand spirit film digital out of home, nationwide
Scope services printed materials
Brand awareness billboard