Overview
As lead designer on a digital first campaign urging the government not to bring in catastrophic cuts to disability benefits, I developed a creative direction that ensures disabled people’s concerns are being heard. The campaign addresses the negative media rhetoric and online misinformation around disabled people and benefits.
My role
Creative strategy, creative concept, brand guardianship, accessibility adviser, digital designs, animation, homepage takeover
Project impact
• Over 98,000 signatures added to Scope’s open letter.
• Over 120 organisations support Scope’s open letter to the Chancellor.
• Parliamentary drop-ins attended by 95 MPs and staffers.
• 1,642 pieces of media coverage.
Cost of Cuts, animated email banners
Cost of Cuts, animated retail window display