Brand refresh hero photography
Project
Scope, Brand Refresh
What I delivered
Brand identity & creative strategy
Accessibility advise
Print & digital design
Scope, Brand Refresh
What I delivered
Brand identity & creative strategy
Accessibility advise
Print & digital design
Creative Team
Scope In-house creative team
Dragon Rouge
Scope In-house creative team
Dragon Rouge
Awards
Smiley Charity Film Award (Don't Hold Back)
Transform Europe Awards, Gold
Smiley Charity Film Award (Don't Hold Back)
Transform Europe Awards, Gold
Together with disabled people we created a brand that creates connections, is openly curious, and inspires action. The brand places accessibility and lived experience at its centre.
As a lead designer on Scope’s brand refresh, my role was to amplify the truths and lives of all disabled people through the brand, ensuring that we created a brand that was fit for purpose and could cover the wide variety of services and uses we needed. I worked alongside our partner agency to develop our guidelines and then worked across the full application of the brand refresh as a design lead within the in-house team.
Brand launch posters
Brand launch booklet
Rebranding a national charity - the impact.
• Accessibility considered at every step leading to a truly inclusive brand.
• Co-production ensures the brand is grounded in the ideas and values of disabled people.
• Brand launch, induction and training to over 350 staff and 4,500 volunteers.
• Charity wide branded template studio and brand e-learning launched empowering colleagues to self-serve design requests.
Out of home brand advert
Out of home brand advert
Scope support services rebranded printed materials
Smiley Charity Film Award winner.
Launching our brand, I worked collaboratively on our brand hero film Don't Hold Back. This film captures the spirit of our new brand and produced with co production at his heart.