Max Graham - Scope brand refresh

Scope brand supergraphic

Project
Scope, Brand Refresh

What I delivered
Brand identity & creative strategy
Art direction
Accessibility advice
Print & digital design

Creative Team
Scope In-house creative team
Dragon Rouge

Awards
Transform Europe Awards, Gold
Smiley Charity Film Award

Together with disabled people, we created a brand that creates connections, is openly curious, and inspires action.

A brand that truly places accessibility and lived experience at its centre.

As a lead designer on Scope’s brand refresh, my role was to amplify the truths and lives of all disabled people through the brand, ensuring that we created a brand that was fit for purpose and could cover the wide variety of services and uses we needed. I worked alongside our partner agency to develop our guidelines and then worked across the full application of the brand refresh as a design lead within the in-house team.

Brand launch booklet

Rebranding a national charity - the impact.

● Accessibility is considered at every step leading to a truly inclusive brand.

● Co-production ensures the brand is grounded in the ideas and values of disabled people.

● Brand launch, induction and training to over 350 staff and 4,500 volunteers.

● Charity-wide branded template studio and brand e-learning launched, empowering colleagues to self-serve design requests.

Out of home brand campaign

Scope support services rebranded printed materials

Pull up banner

Scope shop signage

Community posters

Brand awareness posters

Website redesign

Brand tshirt

Smiley Charity Film Award winner.

Launching Scope's brand, I worked collaboratively with the production team as an art director and brand guardian to produce our hero film, Don't Hold Back. This film captures the spirit of Scope's new brand and was produced following co-production principles with disabled people.

Audio described version