Animated digital advertising van, Westminster
Project
Scope, Cost of Cuts Campaign
What I delivered
Creative concept and identity
Brand guardianship
Print, digital and motion design
Accessibility advise
Scope, Cost of Cuts Campaign
What I delivered
Creative concept and identity
Brand guardianship
Print, digital and motion design
Accessibility advise
Awards
Shortlisted for Best In-house Campaign, Charity Comms Awards
Shortlisted for Best In-house Campaign, Charity Comms Awards
As lead designer on a digital first campaign urging the government not to bring in catastrophic cuts to disability benefits, I developed a creative direction that ensures disabled people’s concerns are being heard. The campaign addresses the negative media rhetoric and online misinformation around disabled people and benefits.
Homepage takeover
Social media
Animated email marketing
This campaign reached over 10 million people with the message that life costs more if you’re disabled.
• Over 98,000 signatures added to Scope’s open letter.
• Over 120 organisations support Scope’s open letter to the Chancellor.
• Parliamentary drop-ins attended by 95 MPs and staffers.
• 1,642 pieces of media coverage.
Animated retail display screens
Animated retail display screens