Animated digital advertising van, Westminster
Project
Scope, Cost of Cuts Campaign
What I delivered
Creative concept and identity
Brand guardianship
Print, digital and motion design
Accessibility advice
Scope, Cost of Cuts Campaign
What I delivered
Creative concept and identity
Brand guardianship
Print, digital and motion design
Accessibility advice
Awards
Shortlisted for Best In-house Campaign, Charity Comms Awards
Shortlisted for Best In-house Campaign, Charity Comms Awards
A digital-first campaign urging the government not to bring in catastrophic cuts to disability benefits,
As lead designer, I developed a creative direction that ensures disabled people know their concerns are being heard. The campaign addresses the negative media rhetoric and online misinformation around disabled people and benefits.
Animated in-store digital advert
Animated in-store digital advert
Website homepage take over
Petition hand-in box
Campaign social media posts
This campaign reached over 10 million people with the message that life costs more if you’re disabled.
● Over 98,000 signatures added to Scope’s open letter.
● Over 120 organisations support Scope’s open letter to the Chancellor.
● Parliamentary drop-ins attended by 95 MPs and staffers.
● 1,642 pieces of media coverage.
Animated email banners
Social media reel