Animated digital advertising van, Westminster
Project
Scope, Cost of Living Campaign
What I delivered
Creative identity
Brand guardianship
Print and digital design
Scope, Cost of Living Campaign
What I delivered
Creative identity
Brand guardianship
Print and digital design
Awards
Smiley Charity Film Award
(The Cost of Breathing Crisis film)
Smiley Charity Film Award
(The Cost of Breathing Crisis film)
National campaign highlighting to the government that disabled people and their families are running out of choices due to the rising cost of living. The campaign included disabled storytellers to root it in authenticity.
I produced a campaign that would capture the government's attention and leverage the power of the Scope brand.
Cost of Living report
Cost of Living report
Over 10 million people saw the message that life costs more if you’re disabled.
• 58,000 campaigners signed the open letter.
• 143 charities joined together to call for a social tariff consultation.
• British Government bans the forced installation of prepayment meters for disabled people.
• The Cost of Breathing Crisis campaign film reached over 10 million people with the message that life costs more if you’re disabled.
Printed campaign advert, South Western Railways
Social media campaign
The Cost of Breathing Crisis, campaign film.
The evolution of this campaign was the production of our campaign film in collaboration with ITV. Working as part of the multidisciplinary team, I worked to produce and advise on out of home executions and brand representation.
The evolution of this campaign was the production of our campaign film in collaboration with ITV. Working as part of the multidisciplinary team, I worked to produce and advise on out of home executions and brand representation.
Video adshell, nationwide
