Project
Evri, brand accessibility audit

What I delivered
Brand accessibility audit​​​
Brand accessibility review for the UK's biggest dedicated parcel delivery company.
Evri have a goal of being the UK’s most accessible parcel delivery company. As part of a first-of-its-type partnership in the sector, I delivered a brand accessibility review to audit their current brand and provide recommendations to support them in achieving this goal.
My review consisted of auditing their brand guidelines and providing detailed feedback on their accessibility. This included reviewing:
● Colour contrasts
● Font and minimum text sizing
● Typography
● Illustration
● Graphic devices
● Layout
● Example brand executions​​​​​​​
As Evri and Scope have an ongoing partnership, this audit also included producing guidance for Scope on how to use the Evri brand in partnership with their own. This ensured co-branded promotions met Scope’s rigorously high accessibility standards.
I worked alongside digital and accessibility experts and people with lived experience to root my assessment of the brand in the experiences of the disabled community.
In the UK, 1 in 4 people are disabled, and delivery services can be a very important way for disabled people to access goods and services, meaning companies need to be accessible to be inclusive and not exclude their customers.
This audit led to the successful use of accessible co-branding across the partnership.
It also gave the Evri brand team the feedback needed to continue to develop the accessibility of their brand. This meant more disabled people could partake in promotions, including fundraising events and a nationwide donation campaign using Evri’s delivery network to send donated goods to Scope charity shops without facing additional barriers.
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