Project
Scope, brand hero photograph
What I delivered
Art direction
Brand guardianship and interpretation
Scope, brand hero photograph
What I delivered
Art direction
Brand guardianship and interpretation
Photographer: Eliska Sky
Producer: Dimitris Mastroyiannis
Producer: Dimitris Mastroyiannis
Brand hero photography that amplifies personality and represents the diversity of the 16 million disabled people in the UK.
The photoshoot was co-produced from the start and used only disabled models. My art direction captured the vibrancy and amplification present in our new brand while ensuring we had photography that could be used across the charity from services to fundraising and campaigns.
