Project
St John Ambulance, brand accessibility

What I delivered
Brand accessibility review​​​
Ensuring the UK's leading first aid charity has an accessible brand that can be accessed without barriers by its supporters, volunteers and staff.
As a clinical volunteer for St John Ambulance and a senior designer specialising in accessible design, I was able to approach this brand accessibility review from many angles: in a practical sense of how the brand is used when treating patients, in training, with youth members, as well as giving strategic advice to ensure brand accessibility. This strategic review was routed in years of experience working as a designer for the UK's leading disability charity, Scope, bringing brand accessibility, brand management and brand strategy into my review.
The review meant St John Ambulance were able to continue on their brand update, producing an outcome that broke down barriers for disabled people, allowing more people to access their brand.​​​​​​​ This is vital in a first aid scenario - where identifying help and accessing information quickly can be the difference between life and death.
For this project I worked as part of a large project team, bringing skills and expertise from across the charity together. Working with them, I was able to listen to how other areas of the charity worked, such as their ambulance operations, and take on board feedback so I could offer tailored solutions.
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