Photo: St John Ambulance

Project
St John Ambulance, brand accessibility

What I delivered
Brand accessibility review​​​
Brand accessibility review for the UK's leading first aid charity.
Ensuring that a brand is accessible and can be accessed without people facing barriers is vital when striving to be welcoming and inclusive. A brand is at the heart of any organisation and informs every touchpoint. St John Ambulance’s operations are very varied, from ambulance services to community fundraising and children’s cadet units. With such different and important areas of work, making sure the brand’s key identifying features don’t pose barriers for disabled people is fundamental.
My review consisted of assessing brand features for accessibility. The areas covered included:
● Colour contrasts
● Font and minimum text sizing
● Typography
● Illustration
● Graphic devices
● Photography
● Animation
● Layout
● Style guidelines and example brand executions
Specialising in accessible design for the UK's leading disability charity, Scope, meant my review was grounded in years of experience. St John Ambulance were able to continue their brand journey with insights into how their brand development could remove or create barriers disabled people may face when accessing their brand.
In the UK, 1 in 4 people are disabled, and for a charity that responds to medical emergencies, it is essential that its staff, volunteers, and the public can access information easily, clearly and quickly without barriers.
As a clinical volunteer for St John Ambulance myself, I was able to approach this brand accessibility review with first-hand experience and insights into how the current brand works across a wide range of scenarios. This includes treating patients, in training, working with youth members and accessing digital resources.
↑Back to Top